It is true that we are a society obsessed with physical perfection. You
may not realize how much we are programmed to think this way until we
watch a foreign film and think the leading lady is 'plain'. Halfway
through the movie you realize she is quite beautiful in a normal not
'Barbie Doll' perfect way.
This obsession with perfection extends to how we eat and what we
put on our bodies. Every fruit aisle in any reputable grocery store is
filled with shiny perfect looking fruit. You take a bite of a shiny
apple and you find it lacking in taste and worst of all, the wax on the skin leaves a bad taste in your mouth.

The quest for visual perfection has made us settle for image and not substance.
If this holds true for what we put in our bodies, it is doubly true when it comes to the products we use on our bodies. Well packaged creams that look and smell perfect. You read the ingredient list and there are so many additives you wonder where the real oils are.
What is the point of the additives you may ask - I'll tell you - perfection. There are additives to make the oils not so oily; Now that the efficacy of the oil has been reduced, we add more additives to give the lotion a silky feel; then we add something to reduce 'drag' and improve 'dry down'. We add more stuff to make sure the cream/lotion can maintain it's perfect look for another 20 years; More additives so that in the event of a nuclear melt down the cream will out live us.
The result of all this is that we are slowly poisoning ourselves in our quest for perfection.Why do the large bath and body companies claim to make Shea butter creams, lotions or body butters when there is very little Shea in their products. Why can't they produce a product with real Shea butter in all of its healthy, lustrous oily glory? Why must it be refined and rendered ineffective with useless additives?
The biggest question is why do consumers buy these products. The big marketers know that we are a visual culture that likes things that look and smell good even if they are not real. This trend will continue until consumers start reading labels and questioning what is in their products.
Next Week: Why on earth would manufacturers add chemicals like Phthalates to baby products?